Getting Google to love your blog (or how Sitemaps change the world)

A while ago, I started posting about SEO how to get more people to your blog but it tapered off, for two main reasons. 1. I got busy with work and other stuff 2. I felt like a fraud, I don't do SEO for a living, I just know what I would do to tweak my site.

Kieran from BWired called me out and said that maybe I was doing more to get myself in Google than I mentioned in my post and he is right, I do a whole heap of different things to help keep my SEO high even when I have not blogged in a while.

The simplest thing you can do, is to proactively feed Google information about your site. They have even made this easy for you by creating Google SiteMaps. Now, this is not as hard as it may seem at first glance. There is a very cool XML file that you can assemble that will tell Google all about absolutely everything on your site but if you are looking for quick and dirty SEO for your blog then just stick your RSS feed in as your sitemap and whamo, your job is done. Google now knows every time you make a new post.

The next thing to do is to verify that you own the site by either uploading a file to the site (they will give you the name of the specific file that they want you to use or you can add a meta-tag to the header of your web page. Either way, now Google trusts you and will report on exactly what it know about your site. If your site is anything like mine, this will tell you loads of good news (and a little bad news) that you can use to help tweak your site.

Adding more keywords to your links

I have been doing a lot of work on a few sites to help get more pages indexed by search engines and making sure that those search engines rank the pages with the keywords that I want.

Now we all know that the first tactic is to make sure that the words used in the link are the main things that search engines look at.

So if you are coding links like this

<a href="http://www.thebitbucket.net/
"
>
Click Here</a> to go to the bitbucket homepage
then you can get a quick and easy boost by putting better words in the link
Go to <a href="http://www.thebitbucket.net/">The BitBucket homepage</a>

not only will your site rank better for your name, you wont get getting rankings for 'click' and 'here'. There is another tweek that you can do to increase the probability of a search engine getting it right when they read your link. It has not been entirely proven but it does increase the usability of your site so it can't hurt. You can use the title attribute on the link tag. The title attribute is the equivalent of the alt tag on images.

How? Here is how...

Go to <a href="http://www.thebitbucket.net/" title="the home of the BitBucket">The BitBucket homepage</a>
check it out& The BitBucket homepage

if you mouse over the link, you will get a nice little hover text. Not much, but every little bit helps.

Matt Cutts on writting better blog posts

After working on helping the folks arround the office getting more out of their blogs, I found this post from Matt Cutts about writting better articles that people will love.

It is not a long post but has some great points for those looking to get more from their blog.

Getting more people to your blog

I often get asked how can I get more people to look at my blog.

The best way to get more people to see it is to get other sites to link to your site.

There are a few ways to do this. 1. Interact with other blogs. Take the blogs that you yourself read and comment on some of their cooler posts, and when you do make sure that you put in a link back to your site so that people reading your comment might follow it back to our site. 2. A similar thing works for forums or other public internet areas (like openBC or linkedin), post a comment or an entry that people might read and be sure to put a link into your site. 3. the last is less dignified, it involves begging others to put links to your site on their site.

The internet is very much like any other real world marketing landscape, you have to advertise that your site (or blog) exists and the cheapest way is the internet equivalent of graffiti or writing on a wall.